What is business communication?
Business communication is information
sharing between people within and outside an organization that is performance
for the commercial benefit of the organization. It can also be defined as
relaying of information within a business by its people.
Business communication (or simply
"communication," in a business context) encompasses topics such as
marketing, brand management, customer relations, consumer behavior,
advertising, public relations, corporate communication, community engagement,
reputation management, interpersonal communication ', employee engagement, and
event management. It is closely related to the fields of professional
communication and technical communication. Media channels for business
communication include the Internet, print media, radio, television, ambient
media, and word of mouth.
Business communication can also be
said to be the way employees, management and administration communicate in
order to reach to their organizational goals.
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