Briefly explain the main form of communication.
From a broader perspective,
organizational communication takes three different forms such as:
(i) Internal
operational communication,
(ii) External
operational communization, and
(iii) Personal communication.
These three forms of organizational
communication are highlighted below:
Internal Operational
Communication
Communication that occurs for carrying
out operations of the organization is known as internal operational
communication.
Internal members of the organization
such as workers, managers, the board of directors, members of trade unions etc.
are the participants of internal communication. This type of organizational
communication takes the form of oral and written.
Oral communication occurs through
face-to-face conversation, telephone, meeting, speech etc.
Written communication is done through
orders, instructions, reports, memos, letters etc. In modem time, many
organizations provide intranet facility for internal electronic communication.
This enhances the speed and reduces
the cost and time length of communication. Moreover, internal communication
occurs in various patterns depending upon the now of information such as horizontal
communication and vertical communication.
Horizontal communication occurs when
information is exchanged between two people holding the same ranks and
positions in the organization hierarchy.
In vertical communication,
information flows between superiors and subordinates Vertical communication is
mainly two types, such as downward communication and upward communication.
Downward communication occurs when
superiors send instructions, orders, and advice to the subordinates. On the
other side, when subordinates convey their attitudes, opinions, suggestions
etc. to the superiors, it is called upward communication.
External Operational
Communication
Communication with the external
parties or groups is known as external operational communication. External
parties include customers, suppliers, government agencies, regulatory
authority, local community, Special interest group and the general public.
Without communicating with these
external parties, it is not possible to achieve organizational goals.
Personal Communication
Communication that occurs for
exchanging personal information, ideas and feelings rather than business
related information are termed as personal communication. Not all communication
that occurs in business is personal. Whenever people come in contact with each
other, they engage in personal communication.
Personal communication is a crucial
part of organizational communication. Although such form of communication does not
deal with operational plans, it influences the attitudes of the employees
regarding those operational plans. Therefore, every organization must recognize
personal communication as part of its overall organizational communication.
Organizational communication is a
process which involves the transmission and accurate replication of ideas
ensured by feedback for the purpose of eliciting actions which will accomplish
organizational goals.
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