Define Communication. Why business needs to communicate?

Communication: Communication is the process of exchanging information. In broader sense, communication is a process contains written media, oral media and other devices to exchange information, sentiment and other data related to personal and business purpose.

   Business communication acts as an intermediary in business world. Followings are the role of     business communication:

(              1)    Intermediary: Business communication helps various parties to conduct their important conversation intermediary for both parties.

(             2)    Guideline: Business communication guides people to achieve their goals. In business organizations proper communication provides the technical and non-technical know how to achieve goals or objectives.

(            3)    Assisting in bargaining: In business world bargaining or collective bargaining is obvious for labour management, product management and operations management. Effective business communication helps to have these bargaining successful.

(           4)    Problem solver: Business communication acts as a problem solver in business and non-business fields. Like problem solver in labour management relationship, employer-employer relationship, competitors action etc.

(          5)    Effective to pass information: Business communication helps to exchange relevant information to various parties. For example, if management wants to inform any important massage to employees, they have to execute this decision by proper business communication method.