What is you-view point? Discuss the situations demanding you view point.

Writing from the you-viewpoint (also called you-attitude) is another technique for building goodwill in written messages. As you will see in following chapters, it focuses interest on the reader. Thus, it is a technique for persuasion and for influencing people favorably. It is fundamental in the practice of business communication. In a broad sense, you-viewpoint writing emphasizes the reader’s interests and concerns. It emphasizes you and your and de-emphasizes we and our. But it is more than a matter of just using second-person pronouns. You and your can appear prominently in sentences that emphasize the we-viewpoint, as in this example: “If you do not pay by the 15th, you must pay a penalty.”