Make a general plan for delivering good news.

Good News can be delivered through two sources I-e oral or written. In both cases, there are a few strategies to ensure the correctness and efficiency of the news. Most of the times, Good News Messages are prepared through the direct approach. Direct Approach is also known as Good News Plan or CBO (Communication-by-Object) Approach.

Communication by Object Approach: CBO Approach or Direct Approach or Good News Plan, is a strategy to inform the reader about the news along with creating an impact on the reader. Mostly, the sender uses this approach because good news is often easy to understand and satisfying, whereas a Bad News Message is not in the favor of the reader, so it is written by indirect Approach. There are three sections that should be covered when writing good news messages through CBO Approach. The Sections are:

·    Message Flaming

·    Draft Composing

·    Completing the Message

Below are some necessary steps that need to be followed while writing good news messages under CBO approach.

Message Planning

The first section of the CBO Approach is to plan a message. Planning a Message might need some efforts, but in the results, it will have exceptional response. It contains a few steps to be followed by the reader to write the message in a professional method and grab the entire attention. These steps include: Identifying the Object, Imagine the Audience, Pick a Method of Communication, Collect Helping Information and Classify the Information.

(i) Identifying the Object: You need to know the purpose of writing the message. Put a question in hem and find out multiple answers; why this message is being created? Is it written for any inquiry or to inform the reader?

(ii) Imagine the Audience: To get aware of this step entirely, the writer should answer the questions below and imagine the audience for writing the message to the point. These Questions are or might be:

·    Who is the target Audience?

·    What is the stuff to learn and understand which will help to organize the message properly?

·    When the audience will receive the message?

·    What will be the current location of the audience while receiving the message?

·    Why the audience will get the message as interested?

·    How can the writer learn further about the target audience?

(iii) Picking Method of Communication: The writer/sender must pick a method of communication as spoken or written. Spoken Form of Communication contains various sources such as telephone call, face-to-face meeting, video tape, video broadcast and audio tape. While on the other hand, Written Form of Communication also possesses several sources like email, letter and memorandum.

(iv) Collect Helping Information: Collecting Helping Information might be proved of much benefit, because it will let the sender to enhance the beauty of the message. At first, producing ideas through brainstorming, bubble writing and nonstop writing will be better. At last picking better ideas from generated ones and writing them will take the sender to finalize the message.

(v) Classify the Information: After completing all the above mentioned needs, prepare an outline by using good news strategy. Good News Strategy contains:

·    Objective of Writing the Message

·    Helping Information

·    Closing the Message

·    Draft Composing

There are four steps to compose a draft through Communication-by-Object Approach. These four steps are as follows:

·    Choose appropriate words

·    Create professional structure

·    Put paragraphs together

·    Pick a suitable location of the paragraph

Composing Draft by Good News Strategy: Put the good news in the beginning and let it make an impression on the reader and try to avoid the irrelevant or boring expressions. To make the message more effective, do write the 7 Cs of Communication and place them professionally. Ensure the lucidity by providing enough details about the news as well as include the ideas that are beneficial to the reader. Write down the information which may promote the sales. Eventually, state the conclusion with a nice statement. If possible, then allow the reader to take action as advantage of the opportunity.

Completing the Message: Finally the good news message is ready to be delivered and receive a positive feedback from the reader Just make sure it is written in a decent way with professional language and motivational words by applying following activities:

·    Proofreading

·    Editing

·    Revising

·    Finalizing