Why business communication called “Lifeblood of an Organization” ?

Lifeblood of an Organization

Communication is the lifeblood of an organization. If we could somehow remove communication flow from an organization, we would not have an organization.

It is needed for

(i) Exchanging information

(ii) Exchanging options

(iii) Making plans and proposals

(iv) Reaching agreement

(v) Executing decisions

(vi) Sending and fulfilling orders

(vii) Conducting sales

When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization is as vital as blood for life.